6 of the Absolute Best Online Advertising Strategies to Maximize Your Website’s Traffic

6 of the Absolute Best Online Advertising Strategies to Maximize Your Website’s Traffic

by Aug 2, 2018Search Engine Marketing

The internet has opened not just one, but many doors for advertising your products and services. This is what makes it one of the best forms of marketing. However, because there are so many different solutions, you may wonder which is the best online advertising strategy.

For instance, you’ll find that 91.5% of traffic comes from search engines. And that Facebook influenced 52% of online and offline purchases in 2015. The more you learn about other brand’s successes, the easier it’ll be to see what strategies you should place in your own marketing campaign.

In this article, we’re going to focus on the various advertising strategies you can use to promote website traffic. By the end, you should have a better understanding of how to advertise your website.

Now, let’s get started!

1. Optimizing Your Site and Content

Search engine optimization is by far one of the best online advertising strategies you can use. And this is in part due to that it can provide long-term results long after paying for the content and SEO services.

SEO has everything to do with selecting the most relevant keyword phrases for your brand and target audience. Then creating content on your website that uses these terms. Once you rank for them, you’ll begin receiving organic traffic to your site.

Just make sure the keywords you select are relevant and low-competition. Don’t focus on targeting keywords with high search volumes and competition because it’ll decrease your chances of ranking for them quickly (if ever).

You’ll need to optimize your home page, service or product pages, about us, and any other pages you have on your site. This is also why it’s recommended that you consistently publish optimized content.

Google and other search engines find fresh and engaging content favorable, which brings us to our next advertising strategy.

2. Write Blog and Guest Blog Posts

It doesn’t really make sense to have an SEO strategy without a content marketing strategy. Optimized content will continue pinging search engines so that they give your website the attention (and ranking) it deserves.

There are two ways to go about this – writing blog posts for your own site and for 3rd party sites. It’s obvious that writing content for your own blog will further boost your optimization efforts, but how will writing for another site help your SEO?

Well, it’s not just keywords that search engines are looking for. They’re also looking for quality backlinks (links that point back to your site from a high-authority and relevant site). So if you were to write a blog post for a site that’s related to your industry and shares the same audience, then you could drive some of that traffic to your site.

You’d include a link back to your site somewhere in the article, typically near the end. And if a lot of people are clicking on that link and sticking around on your site, then this proves to Google that your content and site are relevant. This will, in turn, help boost your ranking.

Do this consistently and you have yourself a powerful SEO strategy.

3. Connecting with Influencers

There are two types of influencers in the digital world – those on social media and those primarily on their blog or vlog (YouTube). Linking up with these influencers can supercharge your online advertising strategies by quickly putting your brand name in front of prospects.

The key is to find influencers who are within or related to your industry. You can either ask to write a guest post for their blog or even be interviewed on their YouTube channel or podcast. Others will simply recommend your product or service to their social media followers, but this will require some relationship building beforehand.

As you’d imagine, influencers get a ton of emails and PMs asking for their help promoting their brand. So you’ll need to grow a genuine relationship with them before they’ll do this.

4. Creating Social Media Ad Campaigns

Now, you’re able to create ads on various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram, to name a few. Where you advertise is largely dependent upon where your audience spends most of their time.

Otherwise, your adverts will go unseen by your target customer. These platforms come with personalization features to help you better target a specific crowd. This will make your click-through rate improve and potentially your conversions as well.

And just like pay-per-click (PPC) ads on Google and other search engines, you can set a daily budget. Once the ad spend budget is reached, your ads are pulled down until the following day. This gives you a lot of room for controlling your campaigns.

5. Marketing Your Brand On YouTube

There are two ways you can use YouTube to help build your brand visibility and trust. And that’s to create a YouTube channel with your own feature videos uploaded to them. You can create a series or share product or service demonstrations to help prospects better understand your brand.

However, you should also mix in content-rich videos that aren’t all about your brand and products/services. You can think of your channel as a visual blog. You can even take your blog posts and turn them into scrips to use for your videos. Focus on delivering value and your channel subscribers will grow.

The second option is to create video ads that are short and engaging. These will show up on videos that are relevant to your industry so you’re targeting the right audience.

6. Staying Connected with Prospects and Customers Via Email

Email continues to be a great tool for both connecting with and staying connected with your audience. With the right strategy, you can grow your subscriber list and then use it to promote your content and brand products or services.

For instance, you can get more people to sign up by offering something of value for free. For example, you can offer a trial, coaching session, consultation, e-book, online course, or a coupon.

Make sure to include what they’ll receive by signing up for your newsletter, such as deals, weekly tips, insider information, and so on.

Create a Plan with the Best Online Advertising Strategies

Now’s the time to start making a plan with the best online advertising strategies. And you can do it with the help of the expert at VT Web Marketing.

We specialize in everything to do with digital marketing, which includes web design, SEO, social media, search engine marketing, and local business optimization.

If you’re looking for a way to grow your visibility, traffic, and sales, then we can help. Contact us today to learn how!