The Ultimate Guide to the Factors that Determine Your Local SEO Score

The Ultimate Guide to the Factors that Determine Your Local SEO Score

by Sep 12, 2018Local Business Optimization, Website Audits

Did you know that over 50 percent of local-mobile searchers are looking for local business information? Just because you’re a brick and mortar store, don’t believe that the world of search engines doesn’t matter to you. Without SEO, you won’t be able to reach out to new customers. However, you don’t need to compete for your place in your niche market. You probably already have your niche – it’s your location! While every town needs a sports equipment store, you don’t need to sell everything, that’s your niche. By adopting the best local SEO tips and tricks, you can take advantage of the opportunity to promote your business online. But which factors determine your SEO score? Keep reading to find out the factors that make the difference to your Google ranking!

1. Track Your Local Listings

Nearly 70 percent of consumers would stop using a local business if they discovered incorrect or inconsistent information about the business of local listings. That’s why it’s so important to track your local listings to make sure you provide all of the valid and up-to-date information about your business. Furthermore, local listings are also important in terms of boosting your SEO rankings.

There are a number of online directories that you should give special attention to. These include the following:

  • Google My Business
  • Funnls
  • Yelp
  • Bing Places
  • Yahoo Local
  • Foursquare for Business

It might take you some time, but it’s important to make sure each one of your local listings is consistent. You need to include the following essential information:

  • Name of Business
  • Address of Location
  • Phone number
  • Email Address
  • Social Media Accounts
  • Photos
  • Reviews and ratings

Once you’ve included all of the above information, make sure there are no duplicate listings. It’s not uncommon for businesses to accidentally include the same information twice.

2. Get Customers to Review Your Business

Now you’ve organized your local listings, you need to make sure that your customers are generating reviews. If a customer has been satisfied with your product and service, encourage them to leave a review online.

Positive reviews can really boost your SEO ranking.

3. Start Writing a Blog

If you run a hotel in your town, you could produce articles on things to do when you’re on vacation in the area. Even though the content might not directly relate to your business, it’s related to your local SEO and will only help boost your rankings for other local search terms.

You’ll also find that producing blog posts about a range of topics that people find interesting will make it easier to connect to your target audience. You’ll also be able to share and promote your blog posts on social media platforms.

4. Local Keywords and Phrases

You need to find the local keywords and phrases that people use to search for your business. If you’re a flower shop in Sacramento, people are probably going to search: “Flowers in Sacramento”

It’s important to make sure you include such keywords in your blogs on your website. This way you ensure that your website’s SEO-optimized. However, don’t compromise on providing quality content for your target audience.

If you’re wondering which keywords you should include in your website’s content, check out Google Adwords tools.

5. Contact Publications to Write About Your Business

Local publications are always searching for interesting stories that their readers actually want to read.

Imagine you’re a local bookstore an you’re launching a new series of events and meetings where people can discuss what they’re reading.

By getting in touch with publications in your area, you can find another channel for promoting your business. But don’t stick to conventional media such as newspapers. Think about whether there are Youtube influencers in your location or social media players who have a lot of fans and followers. You might find a digital partner to promote your business in your local area.

6. Mobile-Friendly Website

Did you know that over 50 percent of local searches lead consumers to visit the bricks and mortar stores?

Mobile responsiveness is a key factor determining how you score on Google search results pages. Not only is mobile-friendliness an important factor in determining your ranking on SERPs, it also improves the user experience. If you don’t provide your users with a fast-loading mobile-friendly experience, people will leave and go elsewhere. Find out more about how to make sure you have a mobile-optimized website with our blog post.

7. Benefit from Social Media

You might be thinking that SEO is different from social media, but the difference between the two is not so great. Social media allows you to connect with your customers, promote your brand, and include links to your website through other platforms.

You simply can’t afford to not take advantage of social media. It’s a free marketing tool that gives you access to a huge number of consumers. It’s important to meet your customers where they are when it comes to social media. For example, if all of your target audience mostly uses Facebook, don’t concentrate your efforts on Twitter. However, it’s really important to make sure you cover the top social media websites of Facebook, Twitter, Instagram and LinkedIn. Snapchat and Pinterest can be useful too, depending on your industry and target audience. 

Best Local SEO Tips

By developing your local SEO strategy, you’ll notice the difference in the number of customers you get through your door.

However, it’s not easy creating one of the best local SEO strategies in your industry. Trust us, it can really make the difference. It’s definitely worthwhile if you want to increase your sales.

Do you want to find out more about the factors that boost your local SEO rankings? Get in touch with us today for more advice on SEO.