8 Great Reasons to Get an SEO Website Audit

8 Great Reasons to Get an SEO Website Audit

by | Sep 19, 2018 | SEO Website Audits, Website Audits |

While there are over 1.9 billion websites worldwide, only about 200 million are active. But even with that much smaller number, you still have a lot of competition out there. And just because you have a website out there it doesn’t mean that people are visiting your site. There are factors to consider like search engine optimization and whether or not you’re adhering to Google’s latest rules. What you don’t know can hurt you and your business. That’s why it’s so crucial to get a website audit. Getting one performed at least once a year can make a huge difference in your ranking and visibility. If you still don’t believe us, keep reading. We’re sharing with you eight reasons why you should get a website audit.

1. A Website Audit Helps Keep You Up with the Competition

There are plenty of reasons to audit a website, but a huge reason for doing it is because it gives you an accurate account of how well you’re faring against your competition.

A competition audit helps you determine what your competition is doing that you aren’t. Maybe your biggest competitor, an online kitchen retail store, has a better sitemap than you do. It’s easier for customers to find what they need and that makes it a better draw than your site.

You’ll also find out what long-tail keywords and keyword phrases your competition is using that are drawing in larger crowds. Maybe they’ve figured out how to optimize their product listings using those keywords in a better way than you have.

You can also use a competition audit to discover that the competition isn’t doing so well. Where they are lacking, you can do more of to gain an advantage over them.

2. Saves Your Business Money

The more you stay the same, the less you should expect anything to get better. By doing a website audit, you find out exactly what’s working and what isn’t.

There are several audit website options you can make. There’s keyword research, competition research, current threats and SEO rankings, a full website analysis, and an SEO strategic plan.

All of these are important so that you can fix what isn’t working and figure out what you should add. This means you have a much clearer insight into improving your site.

Once the changes are made, you should expect to start making more money as your site rankings and visitor traffic begin to improve.

3. Shows You Where Google is Penalizing Your Site

Google loves to change its best practices. It’s nearly impossible to keep up with their latest rules and regulations.

But what you don’t know can and will hurt you. To avoid red flags and penalties, get a website audit at least once a year.

This type of audit is best done by the professionals as they’re most likely to understand and keep abreast of Google’s latest updates.

4. Helps You Improve Your Uploading Time

Time is money. Especially when it pertains to online sales.

Customers aren’t even willing to wait three whole seconds for your site to upload. Instead, they’ll go to your competition whose site loads instantly. And Google doesn’t like slow sites, either.

Even a fraction of a second makes a big difference. The top three things that tend to slow down your website are large images, redundant CSS, HTML code, or javascript and server response time.

5. Can Correct On-Page Issues

On-page issues are the easiest and quickest to correct. But they’re also the most visible.

Make sure that your content is keyword centered. Do not overstuff keywords because Google punishes for that. Instead, focus on creating quality content for your readers to enjoy while using a few select keywords.

Don’t forget that internal linking is also important. Your users can more easily find content this way.

Meta titles and descriptions are often overlooked. Don’t make this common mistake. Instead, keep your titles between 35-70 characters and include keywords. Your descriptions should be under 160 characters and include a keyword and a call-to-action.

Make your headers pop as if you were the editor of the New York Times. Your goal is to get the attention of your visitors. Include the keyword in your H1 header.

6. Look at Your Visitors Count

Knowing how many people are coming to your site and for how long are huge reasons for auditing a website. If your visit count is leveling out or diminishing, it’s a sign you need to make changes.

A low visitor count means your SEO isn’t working the way it should, and it’s time for some improvements.

Also, search engines should always be your leading source of traffic to your website. If it’s not, it’s time for some changes.

7. Shows You Where Outdated Content is

Outdated content is a turn-off to both search engines and human visitors. People come to websites to see and learn new things. If you don’t regularly update your site, you’re most likely losing customers and your ranking on search engines. A website audit will check your site to ensure that your topics are still relevant.

This type of audit will also point out whether or not your keywords are still relevant. But it goes one step further and also tells you whether your keywords are placed properly and whether or not there are too many or too few keywords being used.

Lastly, broken external and internal links aren’t good. Nor are images that aren’t relevant or aren’t showing up well.

These minor changes can help transform your site so that customers show up looking for new and interesting content. But only if you do the audit first.

8. Saves You Time

If you don’t know what’s wrong, you can’t fix it. Sure, you could go through every part of your website one-by-one, but if you don’t know what it means, it’s a waste of your time.

It makes a lot more sense to have your website audit performed by an external firm. They can determine the extent of the damage, how much time it will take to fix everything, and what you can do to avoid the same problems in the future.

Work With Us

No matter what type of business you’re in, it’s a good idea to get a website audit at least once a year. And we can help.

Our trained professionals will help you identify what changes to make and can even do it for you. All you have to do is contact us to get started.