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From Web Design & Development to Local Business Optimization, Vermont Web Marketing has a SEO service that is right for you.

Web Design + Development

Any successful marketing plan places great emphasis on the company’s website design, as the business only has a few seconds to grab the attention of the visitor and leave them wanting to see more. With competition increasing every day, no business can afford to turn consumers away simply by having a website that is unattractive and non-functional. We work with customers to ensure they have a site that appeals to visitors in every way, is easy to navigate, and is optimized for the search engines, as a website is only of benefit if it can be found by the target audience. Whether you need to design a website from scratch or have one that needs an overhaul, our team is ready to help you create a site that draws attention for all of the right reasons. In addition, the site needs to be mobile-friendly, as more users are turning to mobile devices when they need information. We help in this area too.

Website Design

SME Statistics reports the number one factor for 48 percent of consumers when evaluating the credibility of a business is the design of their website, and a mobile user survey found that 94 percent of consumers stated they rejected or mistrusted a website based solely on web design. Stop and think for a minute. What does your website say about your company? Does it leave people with a good impression of the business or is it tired and outdated? If the website is boring and stale, consumers may assume the products and services being offered aren’t of the highest quality either. Although you don’t need to overhaul your website yearly to keep up with the latest web design trends, you do need to ensure you are updating it regularly to reflect new products and services and provide a fresh new look for those who come to check out what you have to offer.

Originality is key when it comes to web design, as consumers are continuously bombarded with various forms of advertising and marketing. Although there is a great deal of disagreement among experts as to exactly how many advertisements the average person sees in a 24 hour period, the number has surely gotten higher over the years, thanks to the internet. Every time a person visits a search engine, they are likely exposed to paid advertising, and you can’t cut the TV on or drive down the road without seeing advertisements. What is going to make your business stand out? Your website is one area where you can truly show how and why you are unique, and web design plays a large role in this.

Site Navigation

Imagine going on a hike without a compass. That’s not a smart thing to do, is it? Sadly, many business owners build a website without a figurative compass and site visitors cannot find their way around. As a result, they choose to look for the information they want elsewhere and the business loses a customer, one who will likely never come back again. A website’s navigation system provides a map of the parts of the site and the information contained there. When the map is clear, their user experience improves and they are more likely to stick around and explore the site. What factors need to be considered when designing the navigation for a site?

First and foremost, businesses need to recognize they are unique and what works for one company won’t necessarily be appropriate for another. Therefore, when developing this road map, the goals of the business need to be taken into account along with the audience. Simple tends to be best, as no internet user wants to deal with a lot of clutter when they are trying to find a product or service to obtain information or make a purchase. This is especially true for certain types of sites, such as medical care providers of any kind, as information may be needed rapidly. We work to ensure your site navigation meets your needs and the needs of site visitors in every way.

We accomplish this by ensuring the menu structures leads the visitor to exactly what they need, as this increases the odds of their converting. To boost these odds, we also include calls to action at various points on the site, encouraging them to take the desired move, whether it be registering with the site or making a purchase on the appropriate page. A website has a very short period of time to draw the visitor in, and we focus on this first. Then we move to ensuring they stay on the site by making it easy to navigate through the various pages.

Search Engine Optimization

The only way for a user to find a site if they don’t have a company name is through the search engines, thus search engine optimization is likewise an important part of web design. Many business owners feel completely overwhelmed by this task, however, as the search engines are constantly updating their formulas to provide a better user experience. Some still assume using the desired keyword or phrase repeatedly is enough to move a site up in the search engine rankings, yet this is not the case. Another problem is that some search engine optimization providers use what is known as black hat techniques. These techniques may provide a rapid boost in a site’s search engine rankings, but when the search engines become aware of why this is the case, the site ranking quickly drops. The reason for this is the search engines consider these black hat techniques to be a form of spam. We only use those techniques approved of by the search engines, known as white hat techniques, to ensure your site moves up in the rankings legitimately and stays there.

When a website is compatible with regards to search engine optimization and web design, more traffic arrives on the site, as the search engines are better able to access and rank the content on the site. This is one area we focus on during our web design process, with link building being another. When a site links to other credible sources on the internet, the search engine recognizes this and provides the site with more authority. We work to establish these links, so you can see your site move higher in the search engines without penalty.

Mobile Responsive Websites

It isn’t enough to have a website that is user friendly and optimized for search engines. This website must also be viewable on a variety of devices, as more and more people turn to mobile devices when they want to obtain information or make a purchase. During the web design process, the designer must consider the resolution and layout of the site, as desktop and laptop computers tend to have horizontal screens, while mobile devices have a format that is more vertical. When a website is mobile responsive, the site is easy to read, the content can be accessed without difficult and internet users can share the site and its information with ease. As sharing is of great importance in brand visibility and awareness, a mobile responsive site is critical.

A mobile responsive website is important for another reason, and this is Google prefers this type of web design over others. This format makes it easier for the search engine’s crawler to examine the site to index and organize the content. This is due to the single URL used in responsive web design for all sites and the same HTML is also used across all devices. When a separate site is created for a mobile site as opposed to using the desktop site on mobile devices, the search engine must crawl and index the site more than once, and this adds to their work. We provide clients with mobile responsive websites for clients to ensure the search engines can rank the site properly and site visitors can obtain the information wanted and needed.

Choosing A Content Management System

Many businesses dread updating their website, as it involves contacting their web design firm to handle this task. We use a content management system that customers find easy to use and one that is optimized for speed, easily customizable and allows the website owner to make changes when needed. These sites are attractive, very user friendly and responsive for all devices. These are only a few of the many reasons why the choice of content management system is crucial. It must be easily understood by the average person, rather than relying on an IT expert to handle all changes and updates. This is one reason why so many rely on us. They know they can count on us to make their job easier.

A great website serves as a cornerstone of any online marketing plan. The site must work not only for your business, but for search engines and visitors as well. When all three goals are achieved, great results are seen. Visibility increases and conversion rates rise. Give us a call today or send a quick message. We are eager to help you create a great site that helps you achieve your business goals. Furthermore, we can assist with search engine marketing and social media advertising, local search engine optimization, web consulting and SEO website audits. All you need to do is ask, and we’ll be ready to jump into action, as your satisfaction is our primary goal.

Building websites + relationships since 2016

Client Reviews

Becky Kilimnik
Becky Kilimnik
Ryan of VT Web Marketing is a joy to work with. He's very courteous, helpful, and informative. I recently reached out to him for support and he spent nearly an hour with me on the phone, walking through everything step by step. For me, customer support is everything, and this company has that in spades. Highly recommend!
Marilyn Konopka
Marilyn Konopka
I had the pleasure of working with Ryan, Larissa, and Joe at VT Web Marketing for our WordPress website, specifically for The Stowe Basketry Festival. Their work was nothing short of exceptional, showcasing their expertise in WordPress and delivering outstanding customer support. VT Web Marketing created a captivating and user-friendly website that perfectly captured the essence of our festival. Their attention to detail and seamless integration of our branding elements impressed us immensely, resulting in a visually stunning website. What truly set them apart was their exceptional customer support. Throughout the project, their team displayed utmost professionalism, promptly addressing any concerns or questions we had. They went above and beyond to ensure that our website not only looked amazing but also functioned flawlessly. Their expertise in WordPress optimization strategies helped us achieve significant online visibility. The enhanced SEO techniques implemented by VT Web Marketing boosted our festival's online presence, attracting a wider audience and contributing to its overall success. I highly recommend VT Web Marketing for their top-notch WordPress services and excellent customer support. They are experts in creating impactful online experiences that drive results. Kudos to the team for their outstanding work!
Jenna Baird
Jenna Baird
I am absolutely thrilled with the exceptional service provided by Ryan and the talented team at VT Web Marketing. They transformed our Shopify website for Baird Farm, a maple syrup producer and retailer, with their impeccable attention to detail, cost-effectiveness, responsiveness, and top-notch quality work. VT Web Marketing demonstrated remarkable cost-effectiveness, delivering outstanding results without straining our budget. Their pricing structure was competitive and offered excellent value for our investment. Ryan and his team's attention to detail was truly impressive. They meticulously examined every aspect of our website and flawlessly executed the project. The team's responsiveness was outstanding. They kept us updated throughout the process and promptly addressed any questions or concerns we had. Their commitment to providing exceptional customer service was evident in their timely communication. The quality of work delivered by VT Web Marketing surpassed all expectations. Our website now beautifully showcases Baird Farm's essence. The design is captivating, the functionality seamless, and the overall user experience exceptional. The advanced features implemented have significantly boosted our online presence and sales. I highly recommend VT Web Marketing to anyone in need of a reliable and skilled team to transform their Shopify website. Ryan and his team's cost-effectiveness, attention to detail, responsiveness, and quality work were outstanding. Our experience with them was fantastic, and we eagerly anticipate future projects with VT Web Marketing. Five stars all the way!
Pascale Savard
Pascale Savard
I have had the pleasure of working with Ryan at VT Web Marketing in Stowe, Vermont on a number of web design and development projects. He and his team always go the extra mile to provide outstanding customer service and knowledge in WordPress. They've been able to provide a high return on investment for our projects by always adapting the latest and greatest features and trends. I highly recommend Ryan and the team at VT Web Marketing for all your website needs. Pascale Savard, VP Board of Directors, Special Events and Marketing, Green Mountain Adaptive Sports.
Peter Lawrence Band
Peter Lawrence Band
Ryan, Is a great person to work with. He helped me transferrer and host the bands web site. Vt Web marketing is flexible and really wants your business to thrive. This is a rare quality these days. You wont go wrong with theses cats.
Alex Cal
Alex Cal
The person I told to was very helpful give me prices and ideas a little more expensive than I have thought The person I talked to on the phone's knowledge will stay me their way be their way sorry don't remember his name
simpl man
simpl man
Very knowledgeable and willing to help.
Kelli Millick
Kelli Millick
We've been working with VT Web Marketing for the past 5 years. First, they did a beautiful job on our website and were sure to include all of the information we needed to get out to the public. Since then, they've been very responsive to addressing any questions or support we've needed. They always take our ideas and drafts and make them come alive. The whole VT Web Marketing team has been wonderful to work with.
Patrick Quimby
Patrick Quimby
Ryan and John and team are very knowledgeable and helped me with my website, and the updates that need to happen to remain competent in this market...thank you! Best, patrick
Monica L Morrissey
Monica L Morrissey
I appreciate the quick service. I called and needed some immediate assistance for my website. They phoned me back within 20 minutes and had the work completed within 2 hours. Amazing! I am so grateful for their work and great service! If you have any website needs, this company is the one you want!