Social Media Advertising: What to do and what not to do
Social Media Advertising: What to do and what not to do.
Statistics say advertisers will spend upwards of $14 billion on social media channels by the year 2018.
Its not without reason that advertisers are spending big bucks on these social media channels. Click-through rates on social media ads are increasing day by day. Businesses looking to rope in new customers would certainly benefit from setting aside some money for social media advertising. The question is, how do you make it work for you? Here are some tips.
- Narrow in on your target audience by searching for users who have similar interests as your product/service niche for your social media ad campaign. Facebook, Instagram, Twitter and other channels allow you to pick topics from a huge interest list, so you can target prospective followers more easily.
Facebook even allows you to choose depending on user purchase behaviors, so you can strategically plan the outreach of your ads for not just clicks, but successful conversions as well.
- How most social media advertising packages work is, you have to pay every time a user clicks on the ad. Of course, not all of these clicks might translate to conversions or leads; some of them could just be views that not followed by actions. Regardless, you will be paying the channel for every click you get.
To get more cost benefit, what you can do is mention the price of your service/product on the ad. This way, people who click on the ads are the ones who are more likely to buy the product/service, rather than those who don’t intend to buy.
- Make sure your ads are designed such that they are compatible with mobile-devices. Increasing number of users are accessing social media channels through their smart phones. Your social media ad should be optimized for mobile device screens so it can be easily viewed from these devices.
These are just some basics on how to get started with social media advertising. Get in touch with our team of experts, if you need assistance with the same.